Back to the BL
After a long time waiting for the British Library to recover from the cyber attack earlier this year, it was exciting to be back and able to order in advance. On 4 December, I arrived early and found my orders waiting for me. Thank you BL staff!
Smith and the New Sailor’s Magazine
This time my principal target was the original – and undigitised – copies of the G.C. (‘Boatswain’) Smith’s issues of the Soldier’s and New Sailor’s Magazine (NSM), which was published by Smith from his headquarters in and around Wellclose Square in London from 1828 and continued, though with many changes of name, until Smith’s death in 1863. I was intrigued because historians have differed over the significance of this journal and Smith’s place in the marine mission movement.
Smith launched the New Sailor’s Magazine as an act of defiance following his dismissal as editor of the Sailor’s Magazine and acrminomious split from the main dissenting mission for seamen in London, the Port of London Society and Bethel Union (PLSBUS).
According to Kverndal (1986: 271), Smith was entirely the injured party, and had every right to take his talents elsewhere. He argues that Smith had triumphantly created the Mariner’s Church and its numerous satellite welfare and mission work for sailors’ and their families, while all Smith’s dissenting and Church rivals floundered without support or effectiveness. But was it really the case? Is it correct, as Kverndall (1986: 274) states, that the PLSBUS was motivated by sheer jealousy of Smith’s ‘continuing success, coupled with their own diminishing support’?
In fact, this is rather less than the whole story, as I soon discovered by reading Smith’s New Sailor’s Magazine, which proudly proclaimed Smith as the ‘late editor of the Sailor’s Magazine’.
As with all of Smith’s publications, marketing and branding were key features with attempts to entice subscribers and supporters through calls to patriotism, religion and national pride. The first volume included three separate publications, The Soldier’s Magazine and Military Chronicle, aimed at soldiers, The New Sailor’s Magazine and Naval Chronicle, for supporters of maritime missions, and a monthly brochure for the Sailor’s Asylum and New Brunswick Institution, the precursor to the London Sailors’ Home.
The Soldier’s Magazine was brashly patriotic and included an engraving of Smith’s most important patron, Admiral Lord James Gambier (1756-1833). The cover was embellished with a header including flags, cannon, helmets, a trumpet and drum to the left, with naval emblems of an anchor, sails and masts to the right. Beneath was the logo: ‘Fear God. Honor the King’. It would take a wise reader to realise that the main business of the magazine was not to serving members of the military, but rather former soldiers and sailors of the merchant service and their urban patrons.
The cover of the New Sailor’s Magazine is less showy, but there are indications that Smith’s resources were rather less than he claimed. Unsurprisingly, there are no stories from the PLS and Bethel Union, and Smith instead resorted to publishing the sermon delivered by the Rev. William Scorseby, Anglican chaplain to the Episcopal Society for Sailors at Liverpool. Scorseby would soon become celebrated in his own right, as an Arctic explorer, and patron of Anglican missions to seafarers, especially deep sea fishermen.
With the editorial licence of The New Sailor’s Magazine, Smith would denigrate the efforts of the Episcopal floating chapel in Liverpool and London, and the successful efforts of Anglican Evangelicals to make a success of the London Sailor’s Home, but for now he was dependent on Church rather than Chapel sources to fill the pages of his new magazine.
BFSSFS debt
The first sign of serious problems for Smith and his enterprises appear with the financial report published in the June 1828 issue of the New Sailor’s Magazine following the annual Meeting of the British and Foreign Seamen’s & Soldier’s Friend Society, or Mariners’ Church & Watermen’s Bethel Union (BFSSFS). While each monthly issue always included a gratifying and minutely detailed list of all donations, big and small, this was the first set of fully audited accounts, as signed by William Hodge, W.G. Barnard, and R. Ward. These showed that from 17 May 1827 to 15 May 1828, income received had reached almost £2000, but there was a heavy debt of almost £800 for printing, stationers and ‘agents’ salaries’, ie payments to those employed full-time to collect funds for the society. Smith could not afford his grand publications, or his vision for a charitable empire based on the Mariner’s Church, nor could he afford to alienate the wealthier patrons who had earlier flocked to the Port of London Society and its signature floating chapel.
The ‘agents’ salaries’ are a particularly worrying feature of the cash account. They show that about 25% of all donations had been expended in salaries to those responsible for raising funds. Moreover, ‘travelling expenses’ amounted to over £200 – more than a year’s salary for many clergy – much of which would have been incurred by Smith on his relentless promotional and lecture tours. This was not sustainable, and the reality was that Smith’s Mariner’s church enterprise, conducted in belligerent rivalry to that of like-minded dissenting and Anglican Evangelical supporters of the same cause, was a white elephant. Yet Smith continued to attract admirers and donations, which the following year, 1828-29, were reported by the Missionary Register as no less than £3462. Twelve months later, the same journal reported that the BFSSFS debt stood at £1500, inflating to £2500 in 1831 and to £3000 by 1832. (Adjusted for inflation, this is the equivalent of over £420,000 today). This was a colossal burden for any small, voluntary society, even today, but was an overwhelming and alarming liability in 1832. Smith’s solution was to exclude any mention of the debt from the New Sailor’s Magazine, while continuing to solicit new donations and make a show of transparency by listing everyone who made a contribution.
These were heady days for the marine mission movement, with handsome donations and subscriptions recorded by the Missonary Register (1830: 517) for a range of maritime missionary causes, including £3393 for the venerable Naval and Military Bible Society, £597 for the Merchant Seaman’s Bible Society, and £1700 for the Sailors’ Home. Smith’s main dissenting rival, the Port of London Society received a modest £884, reflecting the competition for support especially in London, but was managing to survive and – importantly – remained solvent.
Smith’s legacy
I have scrutinised Smith’s legacy as the leading figure in the maritime mission movement for an article forthcoming in the Journal of Ecclesiastical History. Smith’s personality has divided critics, with those from within his own Baptist and dissenting tradition, including Kverndal (1986) and Dray (2013) keen to overlook his financial improprieties. I am more critical, not least because hundreds of people of very small means contributed to the cause, and were entitled to know that their donations were spent helping sailors, not chasing Smith’s grandiose and debt-laden ambitions.
It may not be possible to untangle the details at this distance in time, but there is a smoking gun, and a pattern of over enthusiastic promotion, unexplained or inadequately explained debt, and the reality that Smith would eventually be imprisoned four times for debt.
Sources
Dray, Stephen. 2013. A Right Old Confloption Down Penzance (Carn-Brea Media: n.p.).
Kverndal, Roald. 1986. Seamen’s missions: their origin and early growth (William Carey Library: Pasadena, Calif).
CMS. Missionary Register, 17-20 (1829-1832). Yale Mission Periodicals Online
NSM. Soldiers’ Chronicle and New Sailor’s Magazine, 1-2 (1828-29).
You are warmly invited to the launch of the 
